RECORD PERCENTAGE OF AVAILABLE SEATS FILLED
SOCIETY OF LONDON THEATRE REPORTS BOX OFFICE FIGURES FOR 2016
The Society of London Theatre’s 2016 Box Office figures demonstrate another robust year for the capital’s thriving theatre industry.
Comparative highlights are:
·Gross revenue of £644,719,639, up1.7% compared to2015
·Sales generatedVATreceipts for the Treasury of £107,453,273
·Attendances of 14,328,121 (down 2.8% year on year but number of performances down 5.95% on 2015)
·76.7% of available seats filled, up 4.1% compared to 2015 and a new record
·Weekly attendance peaked w/c December 26 2016 at 439,103, a new record
As evidence of the ever increasing popularity of London theatre, the average price paid for a ticket was £45 (an increase of 4.68%) which suggests an increase in demand and a reduction in discounting.
Caro Newling, President of the Society of London Theatre, said:
“With our shows performing to record numbers, the box office figures for 2016 further cement London’s place as a world-leader in theatre. Revenues are just one measure of success; what we are most proud of is that new generations of theatre-goers are drawn to the capital, home of the world’s greatest creative talent, by our peerless ability to craft and tell the stories that resonate.”
Comparative table of London theatre attendances and revenues 1986–2016
Data compiled from all theatres in full membership of the Society of London Theatre.
2016: Attendances and Revenue by Genre (with percentage comparisons to 2015):
Musicals: Attendance 8,132,673 (-2%). Revenue £400,812,904 (+4%)
Plays: Attendance 4,181,318 (+2%). Revenue £152,545,013 (+8%)
Other (Opera, Dance, Performance, Entertainment): Attendance 2,014,130 (15%). Revenue £91,361,722 (-15%)