22nd March 2018


Shaftesbury Avenue makes new appointments


Shaftesbury Avenue Limited makes two key new appointments as the musical theatre company beings work on its initial slate


Shaftesbury Avenue Limited (“SA” or the “Company”), the theatre and musical production company, is pleased to announce the appointment of two key new members of the management team.


Jasmine Hazelwood joins as Development and Script Editor and is currently working on the first two Shaftesbury Avenue productions, Lucky and Casanova, as well as on slate development projects for the Company. She has worked extensively in the theatre since 2012 as a director, producer and writer. She joins Shaftesbury Avenue with a wealth of experience in both venue and production management. Jasmine brings with her a string of five-star reviews for regional tours of That Moment and Jane Eyre: An Autobiography, having worked in collaboration with several pioneering Fringe theatre companies. She is currently an Associate Director of the Rondo theatre and the Artistic Director of Second Face Theatre Company.


JoJoDye joins as Head of Communications. She has unparalleled experience in a number of areas in the entertainment industries, including events, marketing, PR, festivals and markets as well as sponsorship and product placement. With over 29 years’ experience, JoJo has consistently been called upon to produce some of the biggest and best events at Cannes, London, Abu Dhabi, LA and Berlin at the various festivals and openings. In Cannes and London she has also created parties and conferences for companies as varied as property clients, governmental agencies, finance houses, music moguls, celebrities and high end wet goods companies amongst many others.


Lisa Braund, Production Director of Shaftesbury Avenue Ltd, said: “I am delighted to welcome Jasmine and JoJo, two highly experienced and successful women who have made a real impact in the worlds of musicals, theatre and film in their careers to date. Shaftesbury Avenue is committed to seeking the very best talent with a genuine focus on equal opportunities and diversity, both on and off the stage. We intend to work with as wide a cross-section of people as possible in order to create genuinely popular musicals for our audiences.”


Notes to Editors

About Shaftesbury Avenue Ltd:

Shaftesbury Avenue Limited is a new British musical production company which has been formed to capitalise on the enormous popularity of musicals amongst theatre-goers to today’s West End and regional playhouses. The Company's management team have worked on some of the most successful musicals of all time such as Phantom Of The Opera, Les Miserables, Blood Brothers and many more.


For further information please look at the website

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Media enquiries

Lisa Braund, Production Director, Shaftesbury Avenue Ltd.

Tel: +44 (0) 3300 972 993 or