Younger audiences, more than ever, are being drawn to theatre and are looking for a more immersive theatrical experience. Modern theatrical digital technology has created a new magical canvas to tell stories and engage audiences, changing how conventional theatre is presented.

Through Shaftesbury Avenue's expertise, we intend to utilise cutting edge technology in the staging of our productions, maximising the use of innovative and powerful screen-based presentations to bring each stage performance alive. We will be working with experts in the fields of  3D and holographic  video projection, CGI,  thermographic camera technology, dynamic video mapping and the latest in automated / engineered staging… all  working in tandem with more traditional set design.

With digital staging, dynamic backgrounds, virtual characters interacting with real actors and static objects coming to life, technological theatre, or ‘technodrama’, is creating a revolution in the world of the Musical.